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A practical guide for financial advisors who are ready to grow with intention and scale with confidence.
How can advisors build a business that delivers real freedom—without losing the personal touch clients value?
Seven Figure Firm gives financial professionals the tools, systems, and mindset shifts needed to grow beyond referrals and hustle. Erin Botsford shares the exact process she used to transform her own practice into a thriving, self-sustaining firm.
With decades of experience and a passion for helping others succeed, Erin equips advisors to lead with clarity, build trust at scale, and create a business that serves their life—not the other way around.
Relationship $3M → $42M and $85k plan fee; now every client pays a separate fee—10x momentum.
Went from $1–2M prospects to $15M, $20M, +$18M wins; Forbes Top Women list—#35 → #2 in state.
Quoted a $125,000 planning fee to a $50M family—they said yes; CPA/attorney never covered these gaps.
In week 5, closed a $44,500 recurring planning fee—biggest ever; fear of quoting gone
Raised minimums $250k → $1M, increased planning fees $1.5k → $3.5k, hit Top of the Table (x2).
Grew from $332k → $556k in two years; on track for $800k → $1M under the plan.
+$26M Net New Assets in a year; won $6M prospect and business-mag cover—credits mindset & articulation.
Secured a $20,000 annual retainer he wouldn’t have dared propose before—mindset shift.
Landed first-ever $7M client by using Disturbing Tracts and moving up-market with confidence.
Closed a $2.5M prospect in one conversation using Secret Sauce—no investment talk needed.
Best year ever while working the least; delegated 80%+ of tasks after adopting systems.
Believes following the guide can take him from $350k → $1M producer in 3 years.
Secret Sauce demystified charging planning/retainer fees; can’t wait to implement more.
4-decade veteran calls it the “absolute best”—step-by-step system already making a difference.
Re-sequenced meetings; prospects more likely to move assets—3 meetings closed using the format.
Got fee-based planning off the ground and a stronger estate-planning path using course tools.
Surpassed last year’s GDC mid-year—100% virtual during a pandemic; staying in the program to keep scaling.
Gained CLARITY; raised plan fees from $500 → $2,500, immediate YESs; set $800k–$1M revenue goal.
29-year advisor recharged; back to best practices that pushed her past $1M earlier in career—no fluff, all formula.
“Thinking completely differently…already making changes that will transform my practice.”
“Best, most effective class in 13 years”—worth every dollar; keeps finding new ideas on rewatch.
“Most insightful, actionable blueprint I’ve seen”—shortens the path to a world-class firm; “sign up TODAY.”
A business-building blueprint: from mindset to growing even while on vacation—calls the course “excellent.”
Finally a program that covers mindset, team, contracts, processes—no more shelfware; keeps returning to the modules.
Rebuilt processes, stopped $20/hr work, focused on prospecting; implemented within 30 days.
After the first module, “1000% confident” in hitting 3- and 5-year goals.
Tweaked the approach talk using Secret Sauce; closing ratio improved overnight.
From a “below-average year” to best year ever, now targeting 6–10 $5M+ cases/year to 10x in 3–5 years.
After adding “disturbing tracts,” revenue jumped so fast they made more in weeks than a prior 6-month stretch.
Grew gross from $346k → $2.3M (2017–2020) by integrating the system—even through COVID.
What readers are saying:
What’s inside:
In Seven Figure Firm, Erin Botsford shares the exact strategies she used to grow a thriving advisory business without giving up client care or personal freedom.
With clear, proven systems and real-world insights, this book gives advisors the tools to grow faster, lead better, and scale with confidence.
In Seven Figure Firm, you’ll learn how to…
- Build a business that operates smoothly with or without you.
- Systematize your client experience without losing the personal touch.
- Attract high-quality prospects through strategic positioning.
- Lead a team that’s aligned, accountable, and growth-focused.

About the author
Erin Botsford is a Barron’s Top 100 Advisor, industry speaker, and the founder of The Advisor Authority™, where she helps financial advisors scale their businesses with confidence.
After building and selling a seven-figure firm, she now mentors other advisors using the exact systems that fueled her success.
Erin is also a passionate philanthropist, supporting causes that serve orphans in Africa and military veterans.
