WHO WE ARE

The Advisor Authority is the premier business-growth training company for elite financial advisors.

Founded on decades of real-world success, we’ve distilled the exact strategies used to build and sell a nine-figure advisory firm into a proven, step-by-step system that helps advisors scale with structure, speed, and results.

We’re not generalist coaching. We deliver prescriptive training built for high-performing advisors who are ready to attract bigger clients, close more business, build a scalable team, and create a business worth millions.

Everything we teach is rooted in real-world results, not theory. If you’re ready to grow beyond production and stop guessing your way to scale, you’re in the right place.

The elite advisor team

Erin Botsford, CFP®

Erin Botsford, CFP®

Founder & CEO
Erin Botsford, CFP®

Erin Botsford, CFP®

Founder & CEO
Having spent 31 years in the financial services business and achieving at the highest levels (Barron’s Top 100 in all categories – Independent, Advisor, and Women Advisor), Erin sold her business in 2017 in a successful exit – a step most advisors want to achieve at the end of their careers.

She now provides advisors the ability to replicate her success by modeling exactly what she did to achieve next-level growth. A frequent keynote speaker at industry conferences and broker-dealer events, Erin shares decades of business wisdom alongside her personal story of turbulence and triumphs, giving audiences action items they can take back to their firms.

She is also the author of the advisor training book, Seven Figure Firm: How to Build a Financial Service Business that Grows Itself and the creator of the Elite Advisor Success System™ – the most comprehensive business-building training for financial advisors at any level.

She believes in the power of opportunities, and donates a large portion of the profits from her training company to support orphans helped by several organizations in Africa including, the Ebenezer Foundation, Zoe Empowers, and Overland Missions.

Blake Hammerton, CPSP

Blake Hammerton, CPSP

Vice President of Business Growth
Blake Hammerton, CPSP

Blake Hammerton, CPSP

Vice President of Business Growth
Beginning his career as an inside sales rep in Chicago right after college, Blake learned the power of sales, persuasion, and leading with value. Earning his bachelors in Business Finance, he sought a change in direction and spent a short time working for another advisor, but ultimately found his home back in sales and marketing.

Two decades in sales and marketing, a half dozen coaching and communication certifications, and countless presentations later, Blake brings his sales wisdom and positive curiosity to business leaders and organizations, inviting them to “try on a different lens and see what’s possible” in their quest for more growth and development.

Today, Blake is focused on the next level for The Advisor Authority, and building relationships with advisors, industry leaders, and broker-dealers across North America. He believes opportunities are everywhere and encourages everyone he meets to seize them as often as possible.

Mike Sbonik

Mike Sbonik

Chief Operating Officer
Mike Sbonik

Mike Sbonik

Chief Operating Officer
Mike is originally from Wisconsin, where he received his Bachelors in Economics from Lawrence University. With his entrepreneurial nature, he ventured into several small businesses for a number of years before beginning his career in financial services in June 1997 as a Mutual Fund CSR for Thrivent Financial. There, he knew he found his calling.

He went on to become a Branch Manager for Edward Jones and eventually an Investment Officer/LPL advisor for a regional bank. Besides holding the securities and insurance licenses, Mike also earned 4 advanced certifications in the financial field: CFP®, CLU®, CEP® and CWPP™ designations. While there, he received the ‘Representative of the Year’ regional bank advisor award seven times, Top 200 Producer twice, and Top 10 Producer Twice (2005 & 2007) with LPL Financial.

Mike and his family decided to move to Texas in 2014 (to escape the snow and long winters) and there met his mentor, Erin Botsford. As Erin was designing her successful exit, they formulated a plan to capture all of Erin’s best practices to help advisors grow their businesses with her proven blueprint. Now as COO, he has helped train and impact the lives of thousands of financial advisors. When not working, Mike spends his time with family and physical fitness hobbies.

Our Difference

We’re not generalist coaching. We’re built for elite advisors who want to scale past $1 million in production.

The Advisor Authority delivers a proven system from a Barron’s Top 100 Advisor who built and sold a nine-figure firm. Everything we teach is based on real results, not theory.

You get step-by-step processes to attract high-net-worth clients, close more business, build a team, and scale fast—without guessing or starting from scratch.

This is business training for advisors who are done playing small.

What We Believe

Extraordinary is Achievable

Extraordinary is Achievable

An extraordinary practice is possible for any advisor with the right skills, tools, and support.

Purpose Beats Passion

Purpose Beats Passion

Focus on your purpose in the lives of your clients and your impact on the world.

Never Work for Free

Never Work for Free

Your expertise has value and its impact should not be discounted or given away.

We Rise to Challenges

We Rise to Challenges

Extraordinary advisors embrace new ideas, face challenges head-on, and rise.

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Does It Really Work?

Relationship $3M → $42M and $85k plan fee; now every client pays a separate fee—10x momentum.

Went from $1–2M prospects to $15M, $20M, +$18M wins; Forbes Top Women list—#35 → #2 in state.

Quoted a $125,000 planning fee to a $50M family—they said yes; CPA/attorney never covered these gaps.

Extraordinary Is Achievable

An extraordinary practice isn’t reserved for a select few. With the right skills, tools, and support, any advisor can
build a business that stands out, scales fast, and delivers lasting success.

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